Apacs launches campaign to reduce credit card fraud
Published On 2 November 2007
Petrol retailers in the UK will join a campaign to try to encourage consumers to be more aware of what they can do to cut down on credit card fraud.Apacs, the UK payments association, and the UK Petroleum Industry Association (UKPIA) have announced details of a week-long campaign which is designed to act as a reminder for customers to keep their credit cards and Pins safe and secure at all times.
From November 5th, people paying with a card at many petrol stations throughout the UK will be given a small advice card which will highlight the risk of fraud.
"Chip and Pin has been hugely successful in reducing card fraud in the UK but that does not mean that we can lower our guard," commented Sandra Quinn, director of communications at Apacs.
"Tackling card fraud requires a multi-layered approach and the banking industry continues to work with retailers, law enforcement, the Home Office and organisations such as Crimestoppers to achieve this."
Ms Quinn added that consumers had a role to play in reducing credit card fraud.
"Simple measures such as shielding your Pin with your free hand whenever you enter it into a keypad will significantly reduce your chances of becoming a victim of fraud," she concluded.
Separate figures from Apacs indicate that face-to-face fraud dropped 47 per cent in 2006 as a result of the introduction of Chip and Pin.
