Gender 'influences how people buy second-hand cars'
Published On 1 April 2007
Men and women look for different things when using car finance deals to purchase a second-hand motor, a new report claims.According to research published by Experian, the global information solutions company, women are more likely to buy cars that are over three years old and buy from a private individual.
In contrast, men are more likely to buy a car than is less than a year old - with 20 per cent of men going for a nearly-new car, compared to 12 per cent of women.
Men are also in need of more car finance when they purchase a vehicle, typically spending £8,000 more than women.
"The survey found that price is more of an influencing factor for women than it is for men when it comes to buying a used car," explained Kirk Fletcher, sales director of Experian's automotive division.
"Most male used car buyers tend not to take as many risks and are willing to pay more for the right make, model and brand. Women, however, are more concerned about finding a bargain," Mr Flecher concluded.
A recent report from Black Horse Motor Finance suggested that 64 per cent of car buyers would be interested in hearing about car finance deals at the point of sale.
