Scottish consumers tighten Hogmanay spending
Published On 27 December 2006
New research has disproved the tradition of a big Hogmanay spend by Scottish consumers with just six per cent planning to attend a New Year's Eve party in 2006.Figures from Clydesdale Bank have found a number of Scottish revellers are planning to snub a big party on December 31st this year due to the increasing cost of going out.
It seems Dundee is the top Scottish city for stay-home Hogmanay celebrations, while a total of one in seven of those questioned in the survey were tucked up in bed before the midnight gong sounded.
Among the reasons given for staying at home on New Year's Eve were; the cost of celebrating Hogmanay is prohibitive (26 per cent) and the inaccessibility of a late night taxi service (23 per cent).
Steve Reid, Clydesdale Bank's spokesman, said: "We normally associate Hogmanay with outrageous parties and excessive spending but something appears to be putting many off celebrating together.
"A special toast and quiet celebrations is obviously the trend for this Hogmanay. Spending the night at home with the family rather than scrambling for space in the pub and getting covered in everyone else's drinks at the stroke of midnight seems to be the most popular way to celebrate."
