Brits set for ethical Christmas
Published On 5 December 2006
Shoppers wielding credit cards this Christmas are set to have a strong ethical motivation, according to a new report.A poll, carried out by 72 Point on behalf of Friends Provident, has found that 34 per cent of Brits are planning to buy ethical presents this year, while 57 per cent believe that people are considering ethical matters more this Christmas than in yuletide's past.
A third of people will be giving organic, naturally produced or ethical clothing, food and other items this Christmas.
Charity donations and gifts will also be on the agenda for 29 per cent of Britons, while environmentally conscious presents will be given by 18 per cent of people.
Julia Dreblow, Friends Provident's socially responsible investment marketing manager, remarked: "This is a timely piece of research – adding to the consensus that people are definitely becoming more ethically astute when it comes to what they’re buying, eating and wearing.
"The research also looks very positive for companies with sound ethical reputations, as many shoppers will be voting with their feet this Christmas".
Those in their mid-twenties to mid-thirties were found to be the most ethically minded when it comes to Christmas.
