It's the thought that counts
Published On 4 December 2006
Brits heading out to buy gifts for loved ones this Christmas would do well to take heed of some new research by Yorkshire Building Society (YBS) and avoid the temptation to overspend on their credit cards. A YBS poll found that the majority of people value inexpensive but personal gifts over lavish, impersonal ones – good news for those with plenty of festive goodwill but little in the way of funds.
The study revealed that 54 per cent of people in relationships would want a partner who purchases inexpensive but thoughtful gifts, with just two per cent happy to receive expensive but impersonal presents.
Tanya Jackson, media relations manager for YBS, commented: "There is enormous pressure to buy bigger and better gifts each Christmas but it is better to save your money and get a smaller and less expensive present that will really be appreciated.
"Most people don't want their loved ones to demonstrate how much they care by how much they can spend – they would rather have something that shows a little more thought and consideration."
Love vouchers that offer to look after the kids for the night or do the washing up for a week are thought to be especially popular with other halves.
