Ditch passive plastic, says credit card firm
Published On 16 October 2006
A leading credit card provider is urging so-called conscience consumers to give up their unrewarding credit cards and use their plastic to make a difference in the world.American Express says some 20 million Britons are still using "passive plastic" and claims that by switching to a card that offers rewards, consumers stand to gain.
Research by the firm found that 86 per cent of Brits would like to use their spending power to help charities.
However, 43 per cent of consumers have credit cards that aren't linked to any rewards scheme.
Kate Harris, American Express's vice president for UK partnerships says consumers can make a "small change to their wallet" and "collectively make a big difference to good causes".
She says the American Express RED Card, which is linked to the Bono initiative that aims to give money to various good causes in Africa, offers consumers "a perfect and easy opportunity to give something every time they shop".
From last week, RED products are also available in the United States.
Speaking of the initiative, Bono said: "If we're successful, we will not only transform millions of people's lives, we'll transform the way these people see us... and in turn, the world in which we live."
