Brits dig deep to keep fit and healthy
Published On 3 October 2006
Brits are utilising their current accounts and credit cards to the full in order to maintain a new healthy lifestyle, research has shown.Figures from financial services company Prudential have revealed that the average UK adult now spends £1,490 each year to keep them in tip-top condition, which equates to around £28.66 a week.
The lion's share of this £1.4 billion spend goes into gym membership with London gyms predictably costing more than anywhere else in the country - £230 more than elsewhere in the UK.
And it seems consumers are also spending a considerable amount on the health food market with women in particular twice as likely as men to stock up on organic products and other healthy foods such as pomegranate juice or probiotic yoghurts.
Nick Read, PruHealth partnership director, said: "Although the average Brit spends nearly £1,500 on getting fit, contrary to most people's perceptions living healthily needn't make a huge dent in your wallet.
"While there's no doubt some methods of improving your health are expensive, there are also plenty of things people can do cheaply to improve their diet and fitness levels."
