Homebase Launches New Value Range

Hombase have launched a new Value range, a collection of more than 300 budget home essentials covering DIY, gardening, home and decorating.

As Homebase researched for the launch of their Value range, they found that Brits paint the equivalent of Great Britain more than 200 times over.

This is the collective distance of 50 journeys to the moon and an average of 36 rooms per person during their DIY lifetime.
As we all strive to save money, according to the research half of Brits surveyed say they would decorate more if it was cheaper, with one in six admitting they have never decorated a single room in their life.

The Value range aims to keep the cost of our love of DIY and gardening to a minimum, encouraging people to pick up a paintbrush or trowel and not worry about the pounds. The collection of budget essentials includes 150 items for under £5.

Simon Yeomans, category marketing manager for Homebase comments: “Our research proves that the nation truly has a love for DIY.  Almost ten per cent of people questioned would rather be decorating than socialising.  We want people to feel inspired and know that they don’t need to spend a lot. By introducing an affordable range of good quality basic items, we hope more people will be encouraged to transform spaces in their homes and gardens”.

Interestingly it seems that over 50 per cent of women are now taking charge of DIY and decorating.  In many cases this is due to the man of the house handing over control, with a quarter of men (25 per cent) saying they get their wife or girlfriend to deal with the household DIY.

TV presenter Terri Dwyer, who has madeover more than 200 homes in 60 Minute Makeover says: “Giving your home a more homely feel certainly doesn’t need to cost the earth. There are lots of ways you can brighten a room on a budget.  A splash of white paint brings a fresh, clean feel to a room while basic accessories bring warmth and a homely feel to any house.  With the basics now available at affordable prices, there’s no excuse for not dusting down the overalls and getting stuck in.  You can use the money you save to be extravagant elsewhere”.

Homebase Value includes more than 300 lines in total, over 150 of which are below £5.  Individual product prices range between 99p for a tape measure, to a £24.99 blind and include key products such as a 16oz hammer for £3.99, 5 litres of white matt paint for £5.99, a £2.49 paper lightshade and 44 white tiles for just £4.49.

Don’t forget to consider your home insurance if you are embarking on some DIY. Have you got accidental damage cover? Just in case a tin of paint spills on the carpet or you manage to burst a water pipe banging in a nail to hang up the new picture frame in the freshly decorated room!